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	<title>Google Search blog &#187; Google Acquisitions</title>
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		<title>Google Acquires Jaiku</title>
		<link>http://www.gsearchblog.com/2007/10/google-acquires-jaiku.html</link>
		<comments>http://www.gsearchblog.com/2007/10/google-acquires-jaiku.html#comments</comments>
		<pubDate>Thu, 11 Oct 2007 07:27:30 +0000</pubDate>
		<dc:creator>Elliot</dc:creator>
				<category><![CDATA[Google Acquisitions]]></category>
		<category><![CDATA[Google's Competition]]></category>

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		<description><![CDATA[Why Jaiku?
I don&#8217;t really know. Twitter was the first one in this space to really get a lot of buzz, but I guess they&#8217;ve fallen behind. I actually signed up for Twitter, though, and I was never a Jaiku user. Others agree that Twitter&#8217;s simplicity is what makes it appealing.
NetworkWorld has a brief commentary on [...]]]></description>
			<content:encoded><![CDATA[<p>Why Jaiku?</p>
<p>I don&#8217;t really know. Twitter was the first one in this space to really get a lot of buzz, but I guess they&#8217;ve fallen behind. I actually signed up for Twitter, though, and I was never a Jaiku user. Others agree that <a href="http://www.freetraffictip.com/googles-latest-acquisition-jaiku-google-tuesday.php">Twitter&#8217;s simplicity</a> is what makes it appealing.</p>
<p><a href="http://www.networkworld.com/community/node/20434">NetworkWorld</a> has a brief commentary on this. Notably, neither of these sites really had a business model.</p>
<p>Jaiku is not a leader in their market. They&#8217;re a microblogging underdog. But it&#8217;ll be very intriguing to see what Google does with them, as they tend to bring order to the markets they enter. Will they standardize some protocols for microblogging? Only a company like Google has the ability to effectively create standards.</p>
<p>With <a href="http://arstechnica.com/news.ars/post/20071010-hi-jaiku-google-expands-communications-reach-with-microblogging-service-purchase.html">microblogging growing explosively</a>, this is certainly a good time to be in this market. Now that Google is a player, how does that change things? It&#8217;s certainly going to be difficult for another company to become dominant when Google is their competitor. But it can be done&#8230;</p>
<p>How does this fit in with Google&#8217;s possible <a href="http://www.mulley.net/2007/10/10/the-google-phone-again-now-with-grandcentral-and-jaiku-and-what-if-cubic-phones-got-into-the-mix/">plans for a phone</a>? Jaiku is a way to keep in touch&#8230; and being able to do so with a phone from anywhere is truly a killer app. It&#8217;s <a href="http://joshkim.org/2007/10/09/uh-what-jaiku-google/">life streaming</a>.</p>
<p>I&#8217;m familiar with Jaiku primarily through Leo Laporte, the <a href="http://chieftwit.jaiku.com/">Chief TWiT</a>.</p>
<p>Interestingly, things <a href="http://www.flickr.com/photos/dpstyles/460987802/">did not go as well</a> as hoped for DodgeBall. Along these lines, some complain that Google is an <a href="http://blog.infurious.com/2007/10/10/more-on-jaiku-google/">85% company</a>.</p>
<p><a href="http://jaiku.com/">Jaiku</a> is an activity stream and presence sharing service that works from the Web and mobile phones. An activity stream is a log of everyday activities: your status messages, recommendations, events you&#8217;re attending, photos you&#8217;ve taken &#8211; anything you post directly to Jaiku or add using Web feeds.</p>
<p>Google has a plan to use the ideas and technology behind Jaiku to make compelling and useful products.</p>
<p>Google acquired Jaiku, as announced on the <a href="http://googleblog.blogspot.com/2007/10/reach-out-and-message-someone.html">Google Blog</a>.</p>
<p>This is my long and elaborate post about how Jaiku affects the Google phone, its relationship to Twitter, how it will change things in the microblogging scene, how using a phone to update your live feed will be a killer app, how competing with Google is different, why Google finds Jaiku useful, microblogging standards, and more&#8230; Firefox crashed, and I thought I lost it&#8230; but fortunately, WordPress had autosaved it as a draft! Sweet!</p>
<p>Here&#8217;s a link to info on <a href="http://www.freetraffictip.com/googles-latest-acquisition-jaiku-google-tuesday.php">FreeTrafficTip.com</a>&#8230; there&#8217;s info about Jaiku and a link to their site tour.</p>
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