Google has a foundation in chaos?
I think I might disagree with that statement. See what you think of Brian White’s idea:
Has Google just gone crazy recently with the amount of product releases and industry partnerships that seem to give the company headlines every other day? From many accounts, the Internet search giant is poking its toes into every big-name area when it comes to hot web property partnerships, having inked deals with MySpace.com recently for $900 million and having entered the non-Internet advertising fray with radio deals and even television deals. Where is all this Google-chaos heading?
Perhaps it is an attempt to partially be in all places most of the time as it crafts a “second act” to please the investment community. The first act was (and is) Internet advertising, where Google continues to bank billions every quarter on something that nobody could have predicted back in 2000 — simple text ads next to billions of Internet searches per day. But, the law of averages now makes this a “duh” moment for many. as Google commands the lion’s share of Internet searches, far ahead of Yahoo! and Microsoft.
Anarchy rules at Google, as many of us have read and seen when investigating the company’s culture. Can anarchy lead to ultimate and consistent success? Google’s results — so far — seems to suggest a very strong yes.
When a VP for the company recently made a mistake that cost Google a few million dollars, company co-founder Larry Page’s response was quite a bit unexpected — for a normal company leader, that is. Page said “I’m so glad you made this mistake … Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.”
That is a very rare sentiment from a normal company leader or manager, who would freak out at the mentioning of a loss in the millions. But, Google is not a normal company in any way. Perhaps that is why Google is as successful as it is — but will it remain that way?