One of Google’s greatest expenses is electricity. Well, on Tuesday, they called for vastly more efficient PC power supplies– in partnership with Intel. The power supply is often the component that consumes the most energy in current PCs.
Google says it’s increased the efficiency of power supplies from 60-70% to 90%, and the same efficiency is […]

I think I might disagree with that statement. See what you think of Brian White’s idea:
Has Google just gone crazy recently with the amount of product releases and industry partnerships that seem to give the company headlines every other day? From many accounts, the Internet search giant is poking its toes into every big-name area […]

But Google can bring it back. Here’s a quote from ZDNet.
Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of […]

The Chinese web user base is second only to the American market, and is growing much faster. With 1.3 billion people, China could easily grow to be the world’s largest economy. Baidu is beating Google and Yahoo in the search game there, despite heavy censorship from the government and prime placement of paid results. It’s […]

Starting September 11 at $378, Google finished the week with a gain of over 8%, to $409.88. I think Google is continuing to expand at a rapid pace. They’re buying small companies that you don’t hear about, start-ups that have only been around for a couple months before Google snaps them up. The masterminds behind […]

The Chinese search engine Baidu continues to be far more popular in China than Google, despite the huge amounts of money spent on market research. As a Chinese company started by Chinese people, Baidu seems to cater better to the culture. Yet all of the results returned are paid for by advertisers, unlike Google, which […]

Here are some news highlights.
Google shares lead Internet stocks higher
Google clings to number one slot
About the rankings of Google’s own site in the search results.
Google’s mapping innovations
About Google Earth add-ons.

Google’s planning to take over 111 Eighth Avenue, designed by Lusby Simpson and completed in 1932 to house the Port Authority of New York. It’s one of the largest buildings in the city, an architectural marvel, and a landmark. As a red-brick 15-story structure, it has a footbrint that’s larger than 2 football fields and […]

Philipp Lenssen of Google Blogoscoped was invited  to post on the Official Google Blog from Germany. His post, 55 Ways to Have Fun With Google, is named after his self-published book by the same title.
Here’s what I found to be the most interesting part:
The book is self-published with Lulu.com, an interesting service. Basically, Lulu allows […]