Click Fraud Standardization

Two media industry associations announced yesterday that they’re forming an industry-wide group to standardize how click fraud is measured and reported. Member companies so far include Google, Yahoo, Microsoft, Ask.com and LookSmart. The announcement indicates the Interactive Advertising Bureau and nonprofit Media Rating Council are forming the Click Measurement Working Group to create a set of Click Measurement Guidelines. It will define exactly what a “click” is and the standard against which the clicks are measured.

This entry was posted on Thursday, August 3rd, 2006 at 9:41 pm and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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