According to CEO Eric Schmidt, budget dollars won’t be pulled away from Google when competition improves monetization. Here’s why:
there’s a net positive effect of the increasing competition. That will be true until the targetability model that we are all pioneering here hits some natural limit. We’re not anywhere near that limit. I’m sure there is […]

Two media industry associations announced yesterday that they’re forming an industry-wide group to standardize how click fraud is measured and reported. Member companies so far include Google, Yahoo, Microsoft, Ask.com and LookSmart. The announcement indicates the Interactive Advertising Bureau and nonprofit Media Rating Council are forming the Click Measurement Working Group to create a set […]

The Inside AdSense Team released a special JavaScript code today that you can use to do A/B testing without requiring server-side scripting. This means that anyone can use this code and do testing, no matter what your server configuration. Previously, to ensure that the ad code isn’t modified, publishers were forced to use a scripting […]