AdWords Reports Click Fraud Data

Starting next week, Google will provide its AdWords customers with information on how many times it believes their ads have been fradulently clicked. With the company fighting some of its advertisers– namely, Lane’s Gifts– in court over this issue, the new feature could help it in its defense.

Google says that it decided to offer the service to give advertisers a real-time report of how many clicks the company has filtered out as frauduluent. According to some advocacy groups, as much as 15% of all clicks may be invalid. Details of this new feature were reported by MarketWatch and also covered on BetaNews and Adotas.

The new section deplays both the number and percentage of invalid clicks. Of course, Google doesn’t charge advertisers for clicks it deems invalid. According to Outsell, click fraud cost the industry more than $800 million last year. With fraud stats, Google will be more transparent about how they handle the problem. Now advertisers can see Google’s stats, instead of looking to a third-party researcher. The click fraud data displayed by AdWords goes back to the beginning of 2006.

Although there is more transparency, Google is still limiting the amount of click fraud info shown to the public in order to prevent click frauders from reverse-engineering the detection algorithms. I think this is a step forward for the company, and if they’re being honest, why not publish the stats? They’ve nothing to hide– as long as they think very carefully to make sure the data can’t be exploited.

This entry was posted on Wednesday, July 26th, 2006 at 9:10 pm and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

49 Responses to “AdWords Reports Click Fraud Data”

  1. Online Business on September 22nd, 2009 at 3:50 pm

    I rarely post, but I wanted to say thanks for sharing this information. Understanding the net better and better.

  2. Buy Cheap Prozac on October 2nd, 2009 at 9:31 pm

    excellent site, its cool!!!

  3. Cheats Nfs on October 3rd, 2009 at 1:49 am

    great site, its cool!!!

  4. Disney channel game.com on October 3rd, 2009 at 7:12 pm

    great site, keep doing

  5. cigarettes coupons on October 3rd, 2009 at 11:11 pm

    great site, its cool

  6. Buy Cheap Prozac on October 4th, 2009 at 11:02 pm

    Great site!!!

  7. sonic fast food on October 5th, 2009 at 12:15 pm

    very nice site!!!

  8. slim diet pills on October 6th, 2009 at 6:42 am

    great site

  9. Kfc Recipe on October 6th, 2009 at 8:00 am

    very nice site!!!

  10. detoxtechno on October 6th, 2009 at 7:05 pm

    Adwords is really great for promoting your website and also affiliate links. i have just passed the Google Adwords Professional exam today and i am very happy.

  11. ibuprofen effects on October 8th, 2009 at 3:45 am

    excellent site!!!

  12. Disney channel games on October 9th, 2009 at 2:32 am

    good work!!!

  13. adipex side effects on October 10th, 2009 at 7:14 pm

    great site

  14. Zantax on October 11th, 2009 at 7:34 pm

    cool site, very nice!!!

  15. cheap macrodantin on October 12th, 2009 at 1:09 pm

    very impressive site!!!

  16. adipex side effects on October 13th, 2009 at 4:30 am

    very impressive site, its cool!!!

  17. cheap macrodantin on October 13th, 2009 at 10:03 am

    great site, very nice!!

  18. printable pizza coupons on October 14th, 2009 at 10:25 am

    perfect site, its very nice!!!

  19. macrobid side effect on October 14th, 2009 at 8:18 pm

    perfect site, thanks

  20. Contraindications on October 15th, 2009 at 4:24 pm

    excellent site, thanks!!!

  21. grocery printable coupons on October 15th, 2009 at 8:04 pm

    excellent site, thanks!!!

  22. ibuprofen effects on October 16th, 2009 at 8:13 am

    good site, good work!!!

  23. Zantax on October 16th, 2009 at 10:12 am

    good site, good work!!!

  24. adipex side effects on October 16th, 2009 at 11:24 pm

    i think its very nice site!

  25. buy cheap synthroid on October 17th, 2009 at 1:58 am

    i think its very nice site!

  26. printable pizza coupons on October 17th, 2009 at 10:28 pm

    great site, thanks!!!

  27. cheap macrodantin on October 18th, 2009 at 10:53 pm

    perfect site,. good work, keep doing!

  28. printable store coupons on October 19th, 2009 at 2:40 am

    perfect site,. good work, keep doing!

  29. cheap macrodantin on October 19th, 2009 at 1:15 pm

    greats site!!!

  30. camel cigarettes online on October 22nd, 2009 at 9:32 pm

    I want to say – thank you for this!

  31. printable store coupons on October 23rd, 2009 at 1:42 pm

    good site, nice design, thanks!

  32. camel cigarettes on October 24th, 2009 at 9:19 pm

    Great site

  33. Deroodk on October 25th, 2009 at 11:34 am
  34. Fiaviel on October 25th, 2009 at 11:36 am
  35. Aeriviel on October 25th, 2009 at 11:36 am
  36. printable store coupons on October 25th, 2009 at 12:44 pm

    Perfect site, veri nice!!!

  37. drugstore.com coupons on October 26th, 2009 at 8:15 pm

    Like the site very much, thanx 4 your efforts webmasters

  38. Kfc Delivery on October 27th, 2009 at 2:50 am

    very nice site, good work!!!

  39. endurance training on October 27th, 2009 at 7:07 pm

    It is the coolest site, keep so!

  40. Contraindications on October 28th, 2009 at 4:15 am

    Great site, its cool!!!

  41. skyline r33 on October 30th, 2009 at 6:13 pm

    Great site. Keep doing.

  42. skyline r34 on October 31st, 2009 at 4:47 pm

    Great site. Keep doing.

  43. Dog Food Coupons on November 1st, 2009 at 11:09 pm

    very impressive site, thanks!!!

  44. ilmpcdf on November 2nd, 2009 at 10:02 pm

    hCVWZt jseeakovjqcu, [url=http://xrrtcitvlurw.com/]xrrtcitvlurw[/url], [link=http://nslmncepwkzg.com/]nslmncepwkzg[/link], http://xlmlbikuymxm.com/

  45. zbjrdlfafqs on November 2nd, 2009 at 10:04 pm

    p9Prp3 fsausqmukjnr, [url=http://xovveuthgrhb.com/]xovveuthgrhb[/url], [link=http://jqovfwsmxbhx.com/]jqovfwsmxbhx[/link], http://irtsizaswmhu.com/

  46. Steliod on November 6th, 2009 at 1:17 am
  47. arrathevaHava on November 10th, 2009 at 10:18 am

    I found this site on another forum and thought I would share it here. You have to see it to believe it. Its just wild!!! http://bit.ly/3Ygpx0

  48. Zvjjwjop on November 10th, 2009 at 10:27 am
  49. discount buy buy buy prilosec online on November 10th, 2009 at 10:29 am

Leave a Reply