Google has a new name�at least in China. At a Beijing ceremony, the company announced that it would be known in China as “Gu Ge,” or “harvest song.” What does “harvest song” have to do with search results? The new name is intended to give “the sense of a fruitful and productive search experience, in a poetic Chinese way.” Obviously. Google’s English name, if transliterated into Chinese, means “old hound,” so it doesn’t take a marketing genius to see why the company felt it needed a new identity.

via Ars Technica