Google is starting to do an excellent job of reaching out to advertisers. Sometimes I wonder if they’re doing too well. Certainly they shouldn’t stretch too far. But I really like their willingness to help and the fact that the relationships are mutually beneficial. Mike is an extraordinarily friendly guy who goes out of his way to help. Google has introduced him on the Inside AdSense blog. It must be a fascinating job to keep up on the latest in information and advertising trends on the web. Things are changing every minute. I’m worried that the ad market will slow down, but with specialists like Mike, I think Google is ready to innovate indefinitely.