Google, the world’s No.1 Internet search engine company is preparing to expand its business in Korea, hiring a regional chief for its new affiliate company which is expected to open in Seoul within a few months. The U.S. Internet giant, which leads the global search engine market with a market capitalization of $112.7 billion, has been interviewing candidates for the CEO of Google Korea, said the company’s public relations agent in South Korea said last week. Though the company refused to reveal details of the candidates, the agent said that the interviews are being held at its headquarters in Mountain View, California.

The company is also hiring product managers, marketing managers and finance managers who will operate Google Korea. Currently, it only has a few sales representatives in its liaison office in Samsong-dong in southern Seoul, while its Korean services such as the search engine and e-mail service are all developed and managed at its headquarters in the United States.

In preparation for the opening of the Korean affiliate, Google last week held a two-day users’ forum in Seoul, where they invited some 40 loyal fans of the company. In the closed-door session, participants discussed the strong and weak points of Google’s service here, as well as suggestions for new products and the company’s market positioning strategy in South Korea. Read More….

Source: The Korea Times