Google Newspaper Ads Go Into Beta

Google is moving into placing ads in newspapers, starting with one Chicago newspaper. The Google Publication Ads login page is live. This isn’t just a repurposing of AdSense/AdWords for print publications, it’s a whole new service that allows advertisers to use Google to buy print ad space.

Ad buyers can choose pubs by circulation, demographics or keywords and then create the ad using text and graphics. Once it’s finished Google will run it by the publisher for approval and then the ad will be placed. The service is in beta (along with half the other things Google has going) and is available only via invitation at this point.

Source: AdJab via Micro Persuasion

This entry was posted on Friday, November 11th, 2005 at 3:38 am and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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